The 2012 Hurricane Sandy memes represent a unique era of internet culture where humor was used as a coping mechanism for a major natural disaster. The most enduring image is the 'We Will Rebuild' template, which features a single tipped-over plastic lawn chair to sarcastically highlight the contrast between mild property damage and the dramatic media coverage of the storm. During the actual event, the meme cycle was also defined by viral hoaxes, such as the infamous photoshopped image of a shark swimming in a flooded street. These memes are now used to mock overreactions to minor inconveniences or to nostalgically reference the early days of Twitter and Facebook viral misinformation.