The 2012 Papa John's Boycott began after founder John Schnatter publicly criticized the Affordable Care Act, suggesting it would increase the cost of a pizza by 11 to 14 cents and lead to reduced employee hours. The comments went viral during the 2012 U.S. election cycle, sparking a fierce debate over corporate responsibility and healthcare. Memes from this era often mock the specific '14 cents' figure, juxtaposing the billionaire's concerns with the needs of his workers. It stands as a landmark moment in internet history where social media outrage directly translated into a national consumer movement against a major brand.