The 2018 United States Midterm Elections meme format primarily utilizes the colorful electoral maps that dominated news cycles during the November 2018 vote. While originally used to track the 'Blue Wave' or 'Red Wall' shifts in the House and Senate, the internet quickly repurposed these graphics into a versatile labeling meme. Users began replacing state names or political affiliations with pop culture preferences, gaming debates, or relatable life choices to illustrate a stark divide between two groups. Its popularity stems from the high-stakes visual nature of political infographics, making even trivial comparisons feel like a dramatic national conflict.