The 2019 Blizzard Boycott was a massive wave of internet activism sparked by Blizzard Entertainment's decision to ban Hearthstone pro Blitzchung for supporting Hong Kong protests. This movement saw the transformation of Mei, a character from Overwatch, into a pro-democracy icon as players attempted to get the game banned in China through association. The memes typically highlight corporate censorship, the 'Every Voice Matters' irony, and the tension between profit and human rights in the gaming industry. It remains a significant case study in how gaming communities use digital satire and meme culture to exert political pressure on major corporations.