Adam Orth’s “Always On” Twitter Gaffe

Craft your own take on the infamous Adam Orth Always On disaster using the Post2x meme editor. Whether you are mocking corporate disconnect or modern gaming trends, our tool makes it easy to customize this gaming history moment.

Adam Orth’s “Always On” Twitter Gaffe

Adam Orth’s “Always On” Twitter Gaffe
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I DON'T GET THE DRAMA
#DEALWITHIT
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Frequently Asked Questions

What is the history of Adam Orth’s “Always On” Twitter Gaffe?

The Adam Orth Always On controversy began in April 2013 when Microsoft's then-Creative Director, Adam Orth, posted a series of tweets defending the rumored always online requirement for the upcoming Xbox One. In response to consumer concerns about internet reliability, Orth tweeted Deal With It, comparing internet access to basic utilities like electricity and dismissively telling users to get with the times. The resulting public relations firestorm led to Orth's resignation and significantly impacted the initial reception of the Xbox One console. Today, the meme serves as a quintessential example of corporate tone-deafness and the tension between digital DRM and consumer rights in the gaming industry.

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