Akita Neru is a 'Boukaloid' or derivative character who originated from a 2007 incident where search results for Hatsune Miku mysteriously disappeared from major Japanese search engines. In response to the censorship and the ensuing internet flames, Neru was created as a personification of the cynical, bored, and short-tempered users who 'posted' until they 'got bored' (the name Neru literally means 'to sleep'). She is typically depicted with a signature side ponytail and a mobile phone, representing her status as a constant, albeit annoyed, internet lurker. In meme culture, Akita Neru is used to convey a sense of apathy, sass, or the feeling of being completely over-stimulated by online drama.