Barilla's Anti-Gay Controversy

Generate your own custom Barilla controversy memes using our easy-to-use editor. Post2x lets you add captions to this famous corporate PR blunder and share your take on the brand's history in seconds.

Barilla's Anti-Gay Controversy

Barilla's Anti-Gay Controversy
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Frequently Asked Questions

What is the history of Barilla's Anti-Gay Controversy?

The Barilla anti-gay controversy began in September 2013 when the company's chairman, Guido Barilla, stated in an interview that he would never feature a gay family in his brand’s advertisements, favoring the 'traditional' family model. He notoriously added that if the LGBTQ+ community did not like his stance, they could choose to eat another brand of pasta. This sparked an immediate international boycott and a massive wave of internet memes mocking the brand's exclusionary policy. While the company eventually underwent a significant transformation to improve its diversity and inclusion ratings, the incident remains a textbook example of corporate PR disasters, frequently referenced in online discussions about brand accountability and social progress.

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