Marvel/Northrop Grumman Partnership Controversy

Join the conversation and poke fun at one of Marvel’s biggest real-world plot holes with our easy-to-use meme maker. Our generator helps you capture the irony of this short-lived collaboration in seconds for free.

Marvel/Northrop Grumman Partnership Controversy

Marvel/Northrop Grumman Partnership Controversy
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MARVEL PARTNERS WITH A WEAPONS COMPANY
DID THEY EVEN WATCH IRON MAN?
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Frequently Asked Questions

What is the origin of the Marvel/Northrop Grumman Partnership Controversy meme?

The Marvel/Northrop Grumman Partnership Controversy erupted in October 2017 during New York Comic Con when Marvel Entertainment announced a collaboration with the major defense contractor. The announcement, which included a promotional comic featuring the Avengers alongside Northrop Grumman employees, was immediately met with intense backlash from fans who pointed out the glaring irony: Marvel’s flagship character, Tony Stark, is defined by his decision to stop selling weapons. Critics viewed the partnership as a tone-deaf betrayal of the brand's heroic values. Under the weight of the massive social media firestorm, Marvel canceled the partnership and all associated events within 24 hours. Today, it serves as a legendary example of a corporate PR 'fail' and is frequently referenced when brands make contradictory ethical moves.

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